SEASONAL CONTENT PLANNING TEMPLATE
SEASON/HOLIDAY: [NAME — e.g., 'Black Friday', 'New Year', 'Back to School', 'Summer']
Planning Start Date: [DATE — 4-6 weeks before the event]
Content Go-Live: [DATE]
End Date: [DATE]
GOALS:
- Primary: [SALES / ENGAGEMENT / GROWTH / AWARENESS]
- Target metric: [SPECIFIC NUMBER]
- Offer: [WHAT YOU'RE PROMOTING — product, service, lead magnet, content series]
6 WEEKS OUT — Strategy:
- Define the campaign theme: [THEME]
- Decide on the offer: [OFFER DETAILS]
- Create a shot list for visual content: [LIST]
- Brief any collaborators or designers
4 WEEKS OUT — Content Creation:
- Write all captions and copy
- Design graphics and carousels
- Record videos/reels
- Draft email sequences
- Create landing page (if applicable)
2 WEEKS OUT — Teasers:
- Day 1: [PLATFORM] — "Something big is coming for [HOLIDAY]..."
- Day 3: [PLATFORM] — Poll or question to build anticipation
- Day 5: [PLATFORM] — Behind-the-scenes of the offer/product
- Day 7: [PLATFORM] — Countdown begins
1 WEEK OUT — Warm-Up:
- Day 1: [PLATFORM] — Value content related to [HOLIDAY TOPIC]
- Day 3: [PLATFORM] — Testimonial or social proof
- Day 5: [PLATFORM] — Final teaser with date reveal
- Day 7: Email to list — "It's almost here"
LAUNCH WEEK:
- Day 1: LAUNCH — All platforms + email blast
- Day 2: Social proof — share early responses
- Day 3: Education — how the offer helps [AUDIENCE]
- Day 4: FAQ — address objections
- Day 5: Urgency — "Only [NUMBER] left" or "Ends [DATE]"
- Day 6: Final push — last email + stories
- Day 7: Close — "Thank you" post + results
POST-CAMPAIGN:
- Send thank-you email to buyers/participants
- Share results and wins with audience
- Document what worked and what didn't
- Archive content for next year's planning
CONTENT INVENTORY:
- [ ] [NUMBER] Instagram posts
- [ ] [NUMBER] Stories sequences
- [ ] [NUMBER] Reels/TikToks
- [ ] [NUMBER] Email drafts
- [ ] [NUMBER] X/LinkedIn posts
- [ ] Landing page copy
- [ ] Graphics and visuals