EVERGREEN CONTENT REPURPOSING SYSTEM
STEP 1: IDENTIFY YOUR PILLAR CONTENT
Select [NUMBER] pieces of top-performing content from the past [TIMEFRAME].
Criteria:
- High engagement (saves, shares, comments)
- Evergreen topic (still relevant months later)
- Strong audience response
Your Pillar Pieces:
1. [CONTENT TITLE/TOPIC] — Original format: [FORMAT] — Platform: [PLATFORM]
2. [CONTENT TITLE/TOPIC] — Original format: [FORMAT] — Platform: [PLATFORM]
3. [CONTENT TITLE/TOPIC] — Original format: [FORMAT] — Platform: [PLATFORM]
4. [CONTENT TITLE/TOPIC] — Original format: [FORMAT] — Platform: [PLATFORM]
STEP 2: REPURPOSE MATRIX
For each pillar piece, create these derivative formats:
From a CAROUSEL:
-> Thread on X (rewrite each slide as a tweet)
-> LinkedIn text post (expand with personal story)
-> TikTok/Reel (talk through the tips on camera)
-> Newsletter section (deep dive on one tip)
-> Quote graphics for Stories (pull key lines)
From a VIDEO/REEL:
-> Blog post (transcribe and expand)
-> Carousel (pull key frames and quotes)
-> Audiogram for podcast promotion
-> Twitter thread (summarize key points)
-> Short clips for Stories and Shorts
From a NEWSLETTER:
-> LinkedIn post (adapt the main insight)
-> Instagram carousel (visualize the key points)
-> X thread (condense into tweetable insights)
-> TikTok (talk through the main takeaway)
From a THREAD:
-> Carousel (design each tweet as a slide)
-> Newsletter feature (expand with context)
-> Reel/TikTok (read the thread on camera)
STEP 3: SCHEDULING
Week 1: Post original pillar content
Week 2: Repurpose into 2 new formats for different platforms
Week 3: Repurpose into 2 more formats
Week 4: Reshare original with a new hook or updated angle
STEP 4: TRACK PERFORMANCE
For each repurposed piece, note:
- Platform posted on: [PLATFORM]
- Format: [FORMAT]
- Date posted: [DATE]
- Engagement: [METRICS]
- Compared to original: [BETTER/WORSE/SAME]
GOAL: Create [NUMBER] pieces of content from every 1 original post.