BRAND COLLABORATION CONTENT PLAN
Brand: [BRAND NAME]
Product: [PRODUCT NAME]
Campaign: [CAMPAIGN NAME/HASHTAG]
Timeline: [START DATE] to [END DATE]
Budget: $[AMOUNT]
DELIVERABLES:
1. Instagram In-Feed Post (Carousel)
Due Date: [DATE]
Theme: [THEME — e.g., 'How I use [PRODUCT] in my daily routine']
Slide 1: [HOOK — attention-grabbing statement or question]
Slides 2-5: [VALUE CONTENT — tips, tutorial, or story integrating the product naturally]
Slide 6: [PRODUCT FEATURE HIGHLIGHT]
Slide 7: [CTA — 'Link in bio to try [PRODUCT]']
Caption: [DRAFT CAPTION with required hashtags: #[CAMPAIGN HASHTAG] #[BRAND HASHTAG] #ad]
Disclosure: Include #ad or #sponsored per FTC guidelines
2. Instagram Stories (3-5 stories)
Due Date: [DATE]
Story 1: "Have you heard of [BRAND]?" + product intro
Story 2: Demo or unboxing — show the product in use
Story 3: "What I love about it" — top 3 features
Story 4: CTA with swipe-up link or link sticker
Story 5: Q&A — "Any questions about [PRODUCT]? Ask me!"
Include link sticker to [TRACKING LINK]
3. TikTok/Reel (30-60 seconds)
Due Date: [DATE]
Hook: "[HOOK — e.g., 'I found the [PRODUCT TYPE] that actually works']"
Body: [DEMONSTRATE THE PRODUCT — show it in action, share results]
CTA: "Link in bio" + voiceover mention of brand
Sound: [TRENDING SOUND] or original audio
Caption: [DRAFT with #ad and campaign hashtags]
4. Newsletter Mention (Optional)
Due Date: [DATE]
Placement: [SECTION — e.g., 'Tool of the Week' or dedicated paragraph]
Copy: [DRAFT — 3-4 sentences about the product with tracking link]
APPROVAL PROCESS:
- Draft content due: [DATE]
- Brand review period: [NUMBER] business days
- Revisions due: [DATE]
- Final approval: [DATE]
- Go-live: [DATE]
TRACKING:
- Unique tracking link: [URL]
- Promo code: [CODE]
- Report deliverables due: [DATE — typically 14-30 days post]
- Metrics to report: impressions, reach, engagement, link clicks, promo code uses
USAGE RIGHTS:
- Brand can repurpose content: [YES/NO]
- Duration: [TIMEFRAME — e.g., '6 months']
- Platforms: [WHERE THEY CAN USE IT]