Post 1 — Hook:
"I've [INTERVIEWED/HIRED/MANAGED] [NUMBER]+ people in my career.
Here are [NUMBER] things that separate the top 1% of candidates from everyone else:"
Post 2 — Insight 1:
"1/ [INSIGHT TITLE]
The best candidates always [SPECIFIC BEHAVIOR OR TRAIT].
[EXPLAIN WHY THIS MATTERS AND GIVE A CONCRETE EXAMPLE OF WHAT THIS LOOKS LIKE IN PRACTICE. 3-4 sentences.]
What most people do instead: [COMMON INFERIOR APPROACH].]"
Post 3 — Insight 2:
"2/ [INSIGHT TITLE]
[SHARE A STORY ABOUT A CANDIDATE WHO EXEMPLIFIED THIS. What did they do? How did it affect the hiring decision? 3-4 sentences.]
Lesson: [ONE-SENTENCE TAKEAWAY]"
Post 4 — Insight 3:
"3/ [INSIGHT TITLE]
[CHALLENGE A COMMON PIECE OF CAREER ADVICE. Explain why the conventional wisdom is wrong and what actually works. 3-4 sentences.]"
Post 5 — Insight 4:
"4/ [INSIGHT TITLE]
[SHARE A TACTICAL, ACTIONABLE PIECE OF ADVICE. Be specific enough that someone could implement it in their next interview. 3-4 sentences.]
Template you can use: '[EXACT LANGUAGE OR SCRIPT]'"
Post 6 — Insight 5:
"5/ [INSIGHT TITLE]
[END WITH YOUR MOST SURPRISING OR IMPACTFUL INSIGHT. This should be the one people screenshot and share. 3-4 sentences.]"
Post 7 — Summary + CTA:
"Quick recap:
1. [INSIGHT 1 — one line]
2. [INSIGHT 2 — one line]
3. [INSIGHT 3 — one line]
4. [INSIGHT 4 — one line]
5. [INSIGHT 5 — one line]
Which one resonated most? Share yours in the comments.
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