EMAIL 1 — Initial Outreach:
Subject: "Quick question about [THEIR COMPANY/BRAND]"
Hi [FIRST NAME],
I've been following [THEIR COMPANY/BRAND] and noticed [SPECIFIC OBSERVATION — shows you did your research].
I'm [YOUR NAME], a [YOUR ROLE/NICHE] creator with [AUDIENCE SIZE] engaged followers in the [NICHE] space. My audience is [DESCRIBE DEMOGRAPHICS AND WHY THEY ALIGN WITH THE BRAND].
I'd love to explore a [COLLABORATION TYPE — sponsored post, brand partnership, affiliate deal] that [SPECIFIC VALUE PROP FOR THEM].
Here's a quick snapshot:
- Average post reach: [NUMBER]
- Engagement rate: [PERCENTAGE]%
- Previous brand partners: [NAME 1], [NAME 2]
- Media kit: [LINK]
Would you be open to a quick 15-minute call this week?
Best,
[YOUR NAME]
[YOUR SOCIAL LINKS]
---
EMAIL 2 — Follow-Up (Day 3):
Subject: "Re: Quick question about [THEIR COMPANY/BRAND]"
Hi [FIRST NAME],
Just floating this back to the top of your inbox.
I had an idea for a [SPECIFIC CONTENT CONCEPT — e.g., '3-part Instagram series showcasing [THEIR PRODUCT] in real daily-use scenarios']. Based on my analytics, this type of content typically drives [METRIC] for brand partners.
[LINK TO EXAMPLE OF SIMILAR WORK YOU'VE DONE]
Worth exploring?
[YOUR NAME]
---
EMAIL 3 — Value-Add Follow-Up (Day 7):
Subject: "Thought you'd find this useful"
Hi [FIRST NAME],
I came across [RELEVANT ARTICLE, TREND, OR INSIGHT] and thought of [THEIR BRAND].
[1-2 SENTENCES ON WHY IT'S RELEVANT TO THEM.]
I'm still interested in collaborating if the timing works. No pressure — just wanted to share this and keep the door open.
Best,
[YOUR NAME]