FORMAT 1 — Credentials First:
"[CERTIFICATION] Certified [ROLE]"
"Specializing in [NICHE — e.g., 'strength training for women' or 'home workouts for busy parents']"
"[NUMBER]+ clients transformed"
"Free workout plan below"
"[LINK]"
FORMAT 2 — Transformation Focus:
"[YOUR PERSONAL TRANSFORMATION — e.g., 'Lost 50 lbs and kept it off for 5 years']"
"Now helping [AUDIENCE] do the same"
"New workouts every [FREQUENCY]"
"[CTA + LINK]"
FORMAT 3 — Personality Forward:
"Your [ADJECTIVE] fitness friend"
"[NICHE] made simple"
"[FUN PERSONAL DETAIL — e.g., 'Protein shake enthusiast']"
"[CONTENT PROMISE]"
"[LINK]"
FORMAT 4 — Results Driven:
"Helping [AUDIENCE] [SPECIFIC OUTCOME] in [TIMEFRAME]"
"[METHOD — e.g., 'No restrictive diets. No 2-hour workouts.']"
"DM 'START' for free consultation"
"[LINK]"
TIPS:
- Include your primary certification or credential
- Mention your specific niche — 'fitness' is too broad
- Your CTA should lead to your highest-converting offer
- Use your name field for searchable keywords like 'Personal Trainer [CITY]'
- Update your link seasonally (challenge signups, program launches, etc.)