Sprout Social vs Hootsuite: Which enterprise social media management platform is right for your team? Compare analytics, pricing, and features.
Sprout Social is an enterprise-grade social media management platform that combines publishing, engagement, analytics, and social listening. Its unified Smart Inbox aggregates messages from all platforms, while robust reporting tools provide insights for stakeholders. Sprout Social is known for its excellent customer support and polished user experience.
Hootsuite is one of the most established social media management platforms, trusted by large teams and enterprises worldwide. It offers robust scheduling, social listening, team collaboration workflows, and in-depth analytics across all major platforms. While its pricing has moved upmarket, it remains a powerhouse for organizations managing multiple brands and accounts.
Sprout Social offers best-in-class analytics, a social CRM, and superior customer support, but comes at a premium price. Hootsuite is more affordable for teams, offers social listening, and supports more platforms. Choose Sprout Social if analytics and customer relationships are your top priority. Choose Hootsuite if you need a broad feature set at a lower price point.
| Feature | Sprout Social | Hootsuite |
|---|---|---|
| Rating | 4.4 | 4.2 |
| Pricing | Standard from $199/mo per seat | Professional from $99/mo, free trial available |
| Best For | Agencies and enterprise teams needing robust social media management | Agencies and large teams managing multiple social accounts |
| Smart Inbox | ||
| Publishing Calendar | ||
| Social Listening | ||
| Analytics & Reports | ||
| Advocacy Tools | ||
| CRM Integration | ||
| Bulk Scheduling | ||
| Team Workflows | ||
| Custom Analytics | ||
| Ad Management | ||
| Content Library |
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