Mailchimp vs ConvertKit: Which email marketing platform is better for creators? Compare automations, pricing, templates, and deliverability.
Established email marketing platform with advanced automations, CRM features, and extensive integrations.
ConvertKit (now rebranding to Kit) is an email marketing platform built from the ground up for creators, bloggers, and online entrepreneurs. It offers powerful automation, tagging, and segmentation features with a simple visual interface. ConvertKit also includes landing pages, digital product sales, and a creator network for cross-promotion.
Mailchimp is a full marketing suite with advanced automations, CRM features, and extensive integrations -- ideal for small businesses. ConvertKit is purpose-built for creators with visual automation workflows, landing pages, and a commerce platform. Creators and bloggers should go with ConvertKit. Small businesses wanting a broader marketing toolkit should consider Mailchimp.
| Feature | Mailchimp | ConvertKit |
|---|---|---|
| Rating | 4.2 | 4.5 |
| Pricing | Free up to 500 contacts, from $13/mo | Free up to 10,000 subscribers, Creator from $25/mo |
| Best For | Small businesses wanting a full marketing suite | Bloggers, YouTubers, and creators building an email-first business |
| Email campaigns | ||
| Marketing automations | ||
| CRM | ||
| Landing pages | ||
| A/B testing | ||
| 300+ integrations | ||
| Visual Automations | ||
| Subscriber Tagging | ||
| Landing Pages | ||
| Digital Product Sales | ||
| Creator Network | ||
| Integrations |
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Small businesses wanting a full marketing suite